About Wonderland Gear Exchange

Group of people, mostly young adults, smiling at night on a rooftop with city lights in the background, holding drinks and pizza.
A group of people gathered around a wooden table celebrating indoors. They are smiling, holding drinks, and there are purple balloons and party decorations on the table. Outside snow is visible through the window.

TWO LOCATIONS, ONE STORY

Wonderland Gear Exchange began the way a lot of memorable adventures do: on a long, snowy drive from Seattle, WA to Stanley, ID. Somewhere between mountain passes and gas-station coffee, an idea took shape. That trip turned into kitchen-table planning sessions, conversations with kindred shops around the country, and the humbling realization that ideas are easy—building something worthwhile takes work.

In Seattle in 2019, we opened Wonderland because we believe great gear shouldn’t retire early. Reusing quality outdoor equipment keeps good stuff in circulation, lowers waste, and makes getting outside more affordable for more people. We also believe adventure is better when shared—on trails, skin tracks, camp chairs, and neighborhood sidewalks. Our goal is to build the kind of used gear shop Seattle and Salt Lake City deserve: welcoming, useful, community-minded, and always ready for whatever comes next.

A person walking on a trail in a mountainous landscape with a large rock formation and trees with yellow foliage, under a clear sky.

Our Mission //

Our Mission //

Three people with helmets sitting on a couch outdoors, overlooking a mountainous landscape. Two bicycles are parked nearby.

Keep gear in the wild, and out of the landfill

#1

We believe outdoor gear should be used until it’s threadbare or at least 50% duct tape. But, sometimes you need something different; and, every now and then, you need something new. If you have gear you aren't using, don't let it sit in your closet: consign it. Then, put your consignment earnings towards your next trip or (hopefully used) gear purchase.

A man with brown hair and a beard, wearing a purple t-shirt, is standing outdoors looking through binoculars at a desert landscape with red rock formations and a blue sky with white clouds.

Make adventures cheaper & easier

#2

We're lucky to be joining an already-incredible outdoor community in the PNW, but there's room for growth. We want Wonderland Gear Exchange to be a place where you and others who enjoy spending time outside will find what you need, learn new skills, and connect about your happy places in the wild.

Group of skiers and snowboarders posing with skis and snowboards in front of a mountain lodge on a snowy day, celebrating their day on the slopes.

Broaden the outdoor community

#3

Outdoor gear is expensive, particularly for newcomers to an activity who might not know where to start or what to buy. We want to reduce the financial barrier to entry by offering quality used gear and expert advice for both first-timers and long-timers alike.